Premium Quality We hand-pick every rug to ensure we bring you only the highest quality rugs for your home décor. Cowhide rugs are a 100% natural product. This means none of the color patterns are identical because every animal has a coat of fur that’s different. The rug you see in the photo will vary slightly from the rug you receive. It’s very common for cowhide rugs to come with fire marks, scars, and other markings. This is a completely natural occurrence.